Our CEO Message

About Us

Legend Hotels & Resorts is a chain of family hotels founded by the The Legend (SMC-Pvt) Ltd under the leadership of renowned businessman Mr. Zahid Afzal. His vision is to make Legend Hotels and Resorts the largest hospitality company of Pakistan with focus on providing quality hospitality services to over 100 million domestic traveler all around the country. 

Legend Hotels and Resorts is currently the fastest growing hotel chain in Pakistan with 4 establishments in four different destinations including Islamabad, Chitral, Hunza and Skardu and more than 08 hotels going to be added in the portfolio in near future.

Our Mission

In every aspect of our business, we are committed to delivering outstanding services and experiences to our guests by exceeding their expectations. We create an engaging, supportive, and conducive work environment for our employees, and result-oriented development for our stakeholders. Legend Hotels & Resorts aims to emerge as a leader in the fields of travel, tourism, and hospitality by offering superior accommodation and facilities along with top-quality service at every level.

Our Vision

We aspire to be recognized as a prominent hospitality group on an international level wherein our employees, both at managerial and service levels, strive to deliver exceptional service round the clock.

What Makes Us Different

Value for money

Offering excellent value for money. This is one of the most highly prized factors by our customers.


Our staff is one of the core drivers behind the success of the chain.


We endeavour to provided quality services by anticipating our guests’ requirements and adapting to the latest travel trends.


We are constantly improving our facilities right down to the very last detail so that our hotels offer the comfort and luxury to our guests

Our Success Story


Our hotels are serving in 4 cities of Pakistan.

Happy Clients

Our Mostly clients are happpy with our all over services

Legend Hotels and Resorts